It can feel like no matter what you do, you don't make progress. You win new customers, then lose some because you can't keep up. You make a great new hire, then two others leave because they aren't happy. Always busy, never moving.

There's a bottleneck, and it's usually the owner. They do good work and work hard, but they're working on the wrong things. If a business is going to grow, the owner and the leadership team have to prioritize the few things that move the business toward the vision. Everything else is secondary. Most of the time, though, that vision, and the priorities feeding it, are unclear or completely undefined.

You've probably seen the "rocks, gravel, sand and water in a jar" demonstration. Start with the water and it overflows halfway through the gravel. Start with the rocks, and everything else settles in around them.

The rocks are the things that move your business forward.

If you don't have a vision, goals and a plan, you don't even know what the rocks are.

If you fill your days with day-to-day noise, you'll never get to them.

If you don't have a process to track them so leadership can hold each other accountable, they won't get done, and you'll never have steady, lasting growth.

This is a fundamental part of the framework I help businesses put in place. If you're treading water and want to get on track for growth, let's talk.